Executive Brief: Leading with Character

Leading with Character® · Executive Brief

Why judgment breaks down under pressure

And how leaders can train for the moments that matter most.

Complimentary Executive Brief (PDF) · 12‑minute read · For senior leaders and the people who develop them

  • Why capable leaders make poor calls under pressure
  • The six forces that quietly distort judgment
  • How to train character like a performance capability

Part of the Leading with Character® program →

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Trusted by leadership teams at

  • Johnson & Johnson
  • Google
  • PepsiCo
  • AbbVie
  • Estée Lauder Companies
  • GE Aerospace

Introducing Leading with Character®

We expect character.
But do we develop it?

What most organizations do with character

  • Assess it
  • Expect it
  • Hold leaders accountable for it
  • Intentionally train itRarely

Knowing what’s right and consistently doing what’s right, especially under pressure, are two very different things.

Grounded in decades of research and the work of Evolve founder Caren Kenney Preston and Dr. Jim Loehr, co-authors of the book Leading with Character, our program helps leaders intentionally strengthen the character capacities that shape their decisions, behaviors, and ultimately, their legacy.

KeynoteHalf-day workshopFull-day workshopFor executives and senior leaders

Because character isn’t simply something we have. It’s something we can build.

Hear from Dr. Jim Loehr

Why character is a capacity leaders can train

Dr. Jim Loehr · Co-author of Leading with Character · 4 min

Schedule a conversation

What’s inside

Some of the most consequential leadership failures aren’t failures of intelligence, expertise, or strategy. They’re failures of judgment under pressure.

  1. 01

    The hidden vulnerability

    We train for competence. We assume character.

  2. 02

    Why good leaders make bad decisions

    Knowing what’s right isn’t the same as doing it under pressure.

  3. 03

    What pressure does to judgment

    Six forces that narrow a leader’s perspective.

  4. 04

    Performance and moral character

    Lasting leadership needs both.

  5. 05

    Goal obsession

    When the target starts making the decisions.

  6. 06

    Capacity protects judgment

    Depletion widens the gap between belief and action.

  7. 07

    Character as a trainable capacity

    Stress, recover, repeat. Ten minutes a day.

  8. 08

    Five questions for leaders

    A self-check for you and your leadership team.

Five questions every leadership team should be able to answer

The Brief closes with a short self-check for you and your executive team. Here are two of them.

  • Question 1

    When the pressure is highest, which of your values is most likely to bend first?

  • Question 2

    What goal are you pursuing right now that could quietly justify a bad decision?

  • Three more in the Brief

    Including the one about your next three decisions, and the legacy they’d leave.

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From the people who’ve spent decades on this question

Caren Kenney Preston

Founder & CEO of Evolve Leadership

Co-author with Dr. Jim Loehr of Leading with Character: 10 Minutes a Day to a Brilliant Legacy (Wiley). Caren has spent her career helping executives and senior teams perform at their best under pressure.

Dr. Jim Loehr

The Pioneer

The late performance psychologist who co-founded the Human Performance Institute and spent five decades helping world-class athletes and executives perform under pressure. Leading with Character® carries his work forward.

Is this a conversation your leadership team needs?

Read the Brief first, or talk with Evolve for 20 minutes about what it could look like inside your organization.